1,796 respondents
Overall Response Distribution
Positivity (n=1796)
Positive: 79.9%
Neither positive nor negative: 14.4%
Negative: 4.1%
Not familiar with this word: 1.6%
Ownership (n=1796)
Fully meant for me: 37.0%
Somewhat meant for me: 25.5%
Neutral: 26.0%
Somewhat meant for someone else: 5.8%
Fully meant for someone else: 2.5%
Unsure: 3.3%
Togetherness (n=1796)
Brings people together a lot: 50.0%
Brings people together a little: 26.6%
Neutral: 12.5%
Drives people apart a little: 5.8%
Drives people apart a lot: 3.0%
Unsure: 2.1%
Demographic Breakdowns
Age Group
Positivity
Ownership
Togetherness
18-24
n=72
25-34
n=198
35-44
n=307
45-54
n=278
55-64
n=350
65-74
n=334
75+
n=257
Gender
Positivity
Ownership
Togetherness
Female
n=1047
Male
n=742
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=13
Asian
n=52
Black or African American
n=218
Hispanic, Latina, or Latino
n=108
Middle Eastern or North African
n=4
Multiracial
n=28
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=6
White
n=1364
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=270
Somewhat conservative
n=383
Moderate
n=583
Somewhat liberal
n=274
Very liberal
n=244
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=21
High school/GED graduate
n=358
Vocational or technical school
n=78
Some college, but no degree
n=340
Associate's or other two-year degree
n=32
Four-year college graduate (bachelor's degree)
n=636
Masters degree
n=234
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=49
PhD or Another Research Doctorate
n=30
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=482
Suburban
n=960
Rural
n=354
Religion
Positivity
Ownership
Togetherness
Agnostic
n=113
Atheist
n=88
Buddhist
n=12
Evangelical or born-again Christian
n=92
Hindu
n=7
Jewish
n=53
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=22
Muslim
n=16
Native or Indigenous religion/spirituality
n=6
None of the above
n=155
Orthodox Christian such as Greek or Roman Orthodox
n=19
Other, please specify
n=61
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=404
Protestant Christian, but not part of a specific denomination
n=187
Roman Catholic
n=422
Sikh
n=1
Spiritual (not religious)
n=138
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=13
Business/corporate/for-profit sector
n=340
Education sector
n=124
Healthcare sector
n=121
Homemaker/Not employed outside the home
n=126
Media/journalism sector
n=12
Nonprofit sector
n=26
Philanthropic sector
n=4
Public/government sector
n=79
Retired
n=561
Technology/science/engineering sector
n=146
Unemployed
n=155
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=736
Kamala Harris (the Democratic candidate)
n=884
Another candidate
n=54
I did not vote
n=122
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=167
Traditional Liberals
n=318
Passive Liberals
n=168
Moderates
n=389
Disengaged
n=236
Traditional Conservatives
n=457
Devoted Conservatives
n=61
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1111
Wings
n=685
Census Region
Positivity
Ownership
Togetherness
Midwest
n=345
Northeast
n=387
South
n=573
West
n=491
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=68
Baby Boomers
n=653
Gen X
n=469
Millennials
n=434
Gen Z
n=172
Party ID
Positivity
Ownership
Togetherness
Democrat
n=616
Independent
n=306
Independent, leaning Democratic
n=134
Independent, leaning Republican
n=121
Republican
n=582