1,820 respondents
Overall Response Distribution
Positivity (n=1820)
Positive: 89.7%
Neither positive nor negative: 6.8%
Negative: 2.7%
Not familiar with this word: 0.8%
Ownership (n=1820)
Fully meant for me: 56.4%
Somewhat meant for me: 19.2%
Neutral: 15.6%
Somewhat meant for someone else: 4.1%
Fully meant for someone else: 3.2%
Unsure: 1.5%
Togetherness (n=1820)
Brings people together a lot: 52.2%
Brings people together a little: 24.2%
Neutral: 12.6%
Drives people apart a little: 6.1%
Drives people apart a lot: 3.3%
Unsure: 1.6%
Demographic Breakdowns
Age Group
Positivity
Ownership
Togetherness
18-24
n=72
25-34
n=189
35-44
n=320
45-54
n=289
55-64
n=355
65-74
n=343
75+
n=252
Gender
Positivity
Ownership
Togetherness
Female
n=1048
Male
n=763
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=12
Asian
n=63
Black or African American
n=210
Hispanic, Latina, or Latino
n=108
Middle Eastern or North African
n=4
Multiracial
n=28
Not listed, please specify
n=5
White
n=1390
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=251
Somewhat conservative
n=383
Moderate
n=632
Somewhat liberal
n=271
Very liberal
n=246
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=20
High school/GED graduate
n=373
Vocational or technical school
n=83
Some college, but no degree
n=370
Associate's or other two-year degree
n=34
Four-year college graduate (bachelor's degree)
n=598
Masters degree
n=252
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=36
PhD or Another Research Doctorate
n=30
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=469
Suburban
n=1013
Rural
n=338
Religion
Positivity
Ownership
Togetherness
Agnostic
n=108
Atheist
n=86
Buddhist
n=8
Evangelical or born-again Christian
n=110
Hindu
n=4
Jewish
n=66
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=16
Muslim
n=10
Native or Indigenous religion/spirituality
n=4
None of the above
n=151
Orthodox Christian such as Greek or Roman Orthodox
n=9
Other, please specify
n=52
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=430
Protestant Christian, but not part of a specific denomination
n=184
Roman Catholic
n=406
Sikh
n=1
Spiritual (not religious)
n=175
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=17
Business/corporate/for-profit sector
n=352
Education sector
n=110
Healthcare sector
n=107
Homemaker/Not employed outside the home
n=110
Media/journalism sector
n=7
Nonprofit sector
n=36
Philanthropic sector
n=3
Public/government sector
n=74
Retired
n=617
Technology/science/engineering sector
n=143
Unemployed
n=169
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=783
Kamala Harris (the Democratic candidate)
n=850
Another candidate
n=55
I did not vote
n=132
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=149
Traditional Liberals
n=297
Passive Liberals
n=201
Moderates
n=421
Disengaged
n=245
Traditional Conservatives
n=459
Devoted Conservatives
n=48
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1164
Wings
n=656
Census Region
Positivity
Ownership
Togetherness
Midwest
n=359
Northeast
n=393
South
n=553
West
n=515
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=77
Baby Boomers
n=638
Gen X
n=486
Millennials
n=470
Gen Z
n=149
Party ID
Positivity
Ownership
Togetherness
Democrat
n=608
Independent
n=322
Independent, leaning Democratic
n=136
Independent, leaning Republican
n=129
Republican
n=593