1,788 respondents
Overall Response Distribution
Positivity (n=1788)
Positive: 75.4%
Neither positive nor negative: 19.9%
Negative: 3.8%
Not familiar with this word: 1.0%
Ownership (n=1788)
Fully meant for me: 31.2%
Somewhat meant for me: 27.5%
Neutral: 25.0%
Somewhat meant for someone else: 7.2%
Fully meant for someone else: 4.7%
Unsure: 4.4%
Togetherness (n=1788)
Brings people together a lot: 29.1%
Brings people together a little: 25.1%
Neutral: 24.7%
Drives people apart a little: 11.5%
Drives people apart a lot: 5.6%
Unsure: 4.0%
Demographic Breakdowns
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=474
Suburban
n=973
Rural
n=341
Religion
Positivity
Ownership
Togetherness
Agnostic
n=104
Atheist
n=96
Buddhist
n=14
Evangelical or born-again Christian
n=88
Hindu
n=8
Jewish
n=77
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=14
Muslim
n=22
Native or Indigenous religion/spirituality
n=4
None of the above
n=148
Orthodox Christian such as Greek or Roman Orthodox
n=14
Other, please specify
n=58
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=419
Protestant Christian, but not part of a specific denomination
n=184
Roman Catholic
n=384
Sikh
n=2
Spiritual (not religious)
n=152
Gender
Positivity
Ownership
Togetherness
Female
n=1031
Male
n=750
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=16
Asian
n=59
Black or African American
n=193
Hispanic, Latina, or Latino
n=93
Middle Eastern or North African
n=4
Multiracial
n=33
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=3
White
n=1384
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=248
Somewhat conservative
n=376
Moderate
n=612
Somewhat liberal
n=289
Very liberal
n=232
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=25
High school/GED graduate
n=355
Vocational or technical school
n=74
Some college, but no degree
n=376
Associate's or other two-year degree
n=35
Four-year college graduate (bachelor's degree)
n=576
Masters degree
n=247
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=42
PhD or Another Research Doctorate
n=28
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=12
Business/corporate/for-profit sector
n=321
Education sector
n=143
Healthcare sector
n=116
Homemaker/Not employed outside the home
n=121
Media/journalism sector
n=7
Nonprofit sector
n=31
Philanthropic sector
n=2
Public/government sector
n=102
Retired
n=581
Technology/science/engineering sector
n=113
Unemployed
n=151
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=771
Kamala Harris (the Democratic candidate)
n=846
Another candidate
n=54
I did not vote
n=117
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=152
Traditional Liberals
n=302
Passive Liberals
n=186
Moderates
n=364
Disengaged
n=256
Traditional Conservatives
n=469
Devoted Conservatives
n=59
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1108
Wings
n=680
Census Region
Positivity
Ownership
Togetherness
Midwest
n=356
Northeast
n=402
South
n=535
West
n=495
Age Group
Positivity
Ownership
Togetherness
18-24
n=77
25-34
n=181
35-44
n=307
45-54
n=280
55-64
n=341
65-74
n=353
75+
n=249
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=65
Baby Boomers
n=641
Gen X
n=486
Millennials
n=440
Gen Z
n=156
Party ID
Positivity
Ownership
Togetherness
Democrat
n=604
Independent
n=291
Independent, leaning Democratic
n=134
Independent, leaning Republican
n=127
Republican
n=606