1,802 respondents
Overall Response Distribution
Positivity (n=1802)
Positive: 69.5%
Neither positive nor negative: 21.6%
Negative: 8.5%
Not familiar with this word: 0.4%
Ownership (n=1802)
Fully meant for me: 34.3%
Somewhat meant for me: 21.4%
Neutral: 27.1%
Somewhat meant for someone else: 9.6%
Fully meant for someone else: 5.7%
Unsure: 1.9%
Togetherness (n=1802)
Brings people together a lot: 22.5%
Brings people together a little: 24.9%
Neutral: 24.5%
Drives people apart a little: 16.1%
Drives people apart a lot: 9.5%
Unsure: 2.4%
Demographic Breakdowns
Census Region
Positivity
Ownership
Togetherness
Midwest
n=366
Northeast
n=383
South
n=556
West
n=497
Religion
Positivity
Ownership
Togetherness
Agnostic
n=113
Atheist
n=83
Buddhist
n=13
Evangelical or born-again Christian
n=112
Hindu
n=5
Jewish
n=65
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=16
Muslim
n=21
Native or Indigenous religion/spirituality
n=10
None of the above
n=163
Orthodox Christian such as Greek or Roman Orthodox
n=11
Other, please specify
n=55
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=427
Protestant Christian, but not part of a specific denomination
n=155
Roman Catholic
n=410
Sikh
n=1
Spiritual (not religious)
n=142
Age Group
Positivity
Ownership
Togetherness
18-24
n=80
25-34
n=174
35-44
n=309
45-54
n=285
55-64
n=352
65-74
n=341
75+
n=261
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=464
Suburban
n=972
Rural
n=366
Gender
Positivity
Ownership
Togetherness
Female
n=1040
Male
n=758
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=12
Asian
n=67
Black or African American
n=183
Hispanic, Latina, or Latino
n=104
Middle Eastern or North African
n=4
Multiracial
n=34
Native Hawaiian or Pacific Islander
n=5
Not listed, please specify
n=6
White
n=1387
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=243
Somewhat conservative
n=371
Moderate
n=640
Somewhat liberal
n=286
Very liberal
n=229
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=18
High school/GED graduate
n=376
Vocational or technical school
n=77
Some college, but no degree
n=365
Associate's or other two-year degree
n=51
Four-year college graduate (bachelor's degree)
n=561
Masters degree
n=260
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=46
PhD or Another Research Doctorate
n=21
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=10
Business/corporate/for-profit sector
n=341
Education sector
n=129
Healthcare sector
n=124
Homemaker/Not employed outside the home
n=127
Media/journalism sector
n=4
Nonprofit sector
n=27
Philanthropic sector
n=3
Public/government sector
n=78
Retired
n=597
Technology/science/engineering sector
n=123
Unemployed
n=165
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=753
Kamala Harris (the Democratic candidate)
n=863
Another candidate
n=68
I did not vote
n=118
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=142
Traditional Liberals
n=307
Passive Liberals
n=190
Moderates
n=390
Disengaged
n=258
Traditional Conservatives
n=457
Devoted Conservatives
n=58
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1145
Wings
n=657
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=77
Baby Boomers
n=655
Gen X
n=478
Millennials
n=431
Gen Z
n=161
Party ID
Positivity
Ownership
Togetherness
Democrat
n=605
Independent
n=322
Independent, leaning Democratic
n=154
Independent, leaning Republican
n=125
Republican
n=559