1,809 respondents
Overall Response Distribution
Positivity (n=1809)
Positive: 67.4%
Neither positive nor negative: 21.4%
Negative: 9.7%
Not familiar with this word: 1.5%
Ownership (n=1809)
Fully meant for me: 40.3%
Somewhat meant for me: 20.2%
Neutral: 22.2%
Somewhat meant for someone else: 7.8%
Fully meant for someone else: 6.9%
Unsure: 2.6%
Togetherness (n=1809)
Brings people together a lot: 36.1%
Brings people together a little: 22.3%
Neutral: 16.5%
Drives people apart a little: 13.7%
Drives people apart a lot: 9.0%
Unsure: 2.3%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1010
Male
n=791
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=15
Asian
n=64
Black or African American
n=208
Hispanic, Latina, or Latino
n=102
Middle Eastern or North African
n=2
Multiracial
n=35
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=3
White
n=1377
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=246
Somewhat conservative
n=398
Moderate
n=605
Somewhat liberal
n=285
Very liberal
n=239
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=11
High school/GED graduate
n=357
Vocational or technical school
n=86
Some college, but no degree
n=392
Associate's or other two-year degree
n=43
Four-year college graduate (bachelor's degree)
n=567
Masters degree
n=266
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=37
PhD or Another Research Doctorate
n=26
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=452
Suburban
n=993
Rural
n=364
Religion
Positivity
Ownership
Togetherness
Agnostic
n=102
Atheist
n=70
Buddhist
n=11
Evangelical or born-again Christian
n=97
Hindu
n=2
Jewish
n=66
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=13
Muslim
n=13
Native or Indigenous religion/spirituality
n=9
None of the above
n=143
Orthodox Christian such as Greek or Roman Orthodox
n=23
Other, please specify
n=51
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=430
Protestant Christian, but not part of a specific denomination
n=184
Roman Catholic
n=447
Spiritual (not religious)
n=148
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=20
Business/corporate/for-profit sector
n=334
Education sector
n=128
Healthcare sector
n=109
Homemaker/Not employed outside the home
n=98
Media/journalism sector
n=12
Nonprofit sector
n=45
Philanthropic sector
n=3
Public/government sector
n=94
Retired
n=590
Technology/science/engineering sector
n=133
Unemployed
n=161
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=753
Kamala Harris (the Democratic candidate)
n=869
Another candidate
n=61
I did not vote
n=126
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=154
Traditional Liberals
n=300
Passive Liberals
n=174
Moderates
n=399
Disengaged
n=242
Traditional Conservatives
n=482
Devoted Conservatives
n=58
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1115
Wings
n=694
Census Region
Positivity
Ownership
Togetherness
Midwest
n=352
Northeast
n=411
South
n=548
West
n=498
Age Group
Positivity
Ownership
Togetherness
18-24
n=69
25-34
n=187
35-44
n=317
45-54
n=276
55-64
n=339
65-74
n=352
75+
n=269
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=77
Baby Boomers
n=651
Gen X
n=483
Millennials
n=457
Gen Z
n=141
Party ID
Positivity
Ownership
Togetherness
Democrat
n=611
Independent
n=296
Independent, leaning Democratic
n=165
Independent, leaning Republican
n=140
Republican
n=568