1,775 respondents
Overall Response Distribution
Positivity (n=1775)
Positive: 78.6%
Neither positive nor negative: 18.5%
Negative: 2.1%
Not familiar with this word: 0.8%
Ownership (n=1775)
Fully meant for me: 28.9%
Somewhat meant for me: 26.0%
Neutral: 31.6%
Somewhat meant for someone else: 7.8%
Fully meant for someone else: 3.9%
Unsure: 1.8%
Togetherness (n=1775)
Brings people together a lot: 37.8%
Brings people together a little: 34.2%
Neutral: 21.2%
Drives people apart a little: 3.1%
Drives people apart a lot: 2.0%
Unsure: 1.8%
Demographic Breakdowns
Religion
Positivity
Ownership
Togetherness
Agnostic
n=98
Atheist
n=93
Buddhist
n=14
Evangelical or born-again Christian
n=98
Hindu
n=1
Jewish
n=68
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=19
Muslim
n=17
Native or Indigenous religion/spirituality
n=9
None of the above
n=152
Orthodox Christian such as Greek or Roman Orthodox
n=9
Other, please specify
n=52
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=387
Protestant Christian, but not part of a specific denomination
n=198
Roman Catholic
n=405
Sikh
n=1
Spiritual (not religious)
n=154
Census Region
Positivity
Ownership
Togetherness
Midwest
n=353
Northeast
n=374
South
n=551
West
n=497
Gender
Positivity
Ownership
Togetherness
Female
n=1005
Male
n=764
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=14
Asian
n=52
Black or African American
n=200
Hispanic, Latina, or Latino
n=109
Middle Eastern or North African
n=7
Multiracial
n=29
Native Hawaiian or Pacific Islander
n=2
Not listed, please specify
n=8
White
n=1354
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=257
Somewhat conservative
n=370
Moderate
n=595
Somewhat liberal
n=279
Very liberal
n=232
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=21
High school/GED graduate
n=384
Vocational or technical school
n=77
Some college, but no degree
n=375
Associate's or other two-year degree
n=34
Four-year college graduate (bachelor's degree)
n=568
Masters degree
n=230
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=36
PhD or Another Research Doctorate
n=26
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=469
Suburban
n=956
Rural
n=350
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=14
Business/corporate/for-profit sector
n=334
Education sector
n=116
Healthcare sector
n=108
Homemaker/Not employed outside the home
n=104
Media/journalism sector
n=7
Nonprofit sector
n=43
Philanthropic sector
n=3
Public/government sector
n=81
Retired
n=583
Technology/science/engineering sector
n=122
Unemployed
n=180
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=735
Kamala Harris (the Democratic candidate)
n=857
Another candidate
n=47
I did not vote
n=136
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=150
Traditional Liberals
n=308
Passive Liberals
n=207
Moderates
n=364
Disengaged
n=247
Traditional Conservatives
n=437
Devoted Conservatives
n=62
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1126
Wings
n=649
Age Group
Positivity
Ownership
Togetherness
18-24
n=74
25-34
n=189
35-44
n=309
45-54
n=270
55-64
n=338
65-74
n=345
75+
n=250
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=71
Baby Boomers
n=651
Gen X
n=448
Millennials
n=445
Gen Z
n=160
Party ID
Positivity
Ownership
Togetherness
Democrat
n=645
Independent
n=280
Independent, leaning Democratic
n=122
Independent, leaning Republican
n=135
Republican
n=556