1,800 respondents
Overall Response Distribution
Positivity (n=1800)
Positive: 59.1%
Neither positive nor negative: 23.8%
Negative: 15.0%
Not familiar with this word: 2.1%
Ownership (n=1800)
Fully meant for me: 24.4%
Somewhat meant for me: 16.3%
Neutral: 29.9%
Somewhat meant for someone else: 12.4%
Fully meant for someone else: 12.7%
Unsure: 4.3%
Togetherness (n=1800)
Brings people together a lot: 23.5%
Brings people together a little: 16.8%
Neutral: 19.2%
Drives people apart a little: 17.8%
Drives people apart a lot: 20.8%
Unsure: 2.0%
Demographic Breakdowns
Census Region
Positivity
Ownership
Togetherness
Midwest
n=342
Northeast
n=391
South
n=541
West
n=526
Gender
Positivity
Ownership
Togetherness
Female
n=1049
Male
n=743
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=18
Asian
n=58
Black or African American
n=201
Hispanic, Latina, or Latino
n=112
Middle Eastern or North African
n=2
Multiracial
n=34
Native Hawaiian or Pacific Islander
n=6
Not listed, please specify
n=3
White
n=1366
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=263
Somewhat conservative
n=355
Moderate
n=639
Somewhat liberal
n=278
Very liberal
n=232
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=25
High school/GED graduate
n=353
Vocational or technical school
n=72
Some college, but no degree
n=372
Associate's or other two-year degree
n=47
Four-year college graduate (bachelor's degree)
n=594
Masters degree
n=256
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=38
PhD or Another Research Doctorate
n=29
Religion
Positivity
Ownership
Togetherness
Agnostic
n=94
Atheist
n=80
Buddhist
n=10
Evangelical or born-again Christian
n=96
Hindu
n=8
Jewish
n=61
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=22
Muslim
n=17
Native or Indigenous religion/spirituality
n=7
None of the above
n=135
Orthodox Christian such as Greek or Roman Orthodox
n=8
Other, please specify
n=60
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=414
Protestant Christian, but not part of a specific denomination
n=172
Roman Catholic
n=456
Sikh
n=1
Spiritual (not religious)
n=159
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=505
Suburban
n=947
Rural
n=348
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=12
Business/corporate/for-profit sector
n=317
Education sector
n=127
Healthcare sector
n=131
Homemaker/Not employed outside the home
n=135
Media/journalism sector
n=8
Nonprofit sector
n=36
Philanthropic sector
n=2
Public/government sector
n=87
Retired
n=584
Technology/science/engineering sector
n=128
Unemployed
n=161
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=753
Kamala Harris (the Democratic candidate)
n=854
Another candidate
n=58
I did not vote
n=135
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=132
Traditional Liberals
n=293
Passive Liberals
n=197
Moderates
n=410
Disengaged
n=258
Traditional Conservatives
n=452
Devoted Conservatives
n=58
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1158
Wings
n=642
Age Group
Positivity
Ownership
Togetherness
18-24
n=65
25-34
n=180
35-44
n=338
45-54
n=288
55-64
n=333
65-74
n=343
75+
n=253
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=79
Baby Boomers
n=635
Gen X
n=462
Millennials
n=473
Gen Z
n=151
Party ID
Positivity
Ownership
Togetherness
Democrat
n=609
Independent
n=312
Independent, leaning Democratic
n=146
Independent, leaning Republican
n=141
Republican
n=567