1,785 respondents
Overall Response Distribution
Positivity (n=1785)
Positive: 69.7%
Neither positive nor negative: 24.1%
Negative: 5.1%
Not familiar with this word: 1.1%
Ownership (n=1785)
Fully meant for me: 29.5%
Somewhat meant for me: 24.0%
Neutral: 31.4%
Somewhat meant for someone else: 6.2%
Fully meant for someone else: 4.7%
Unsure: 4.2%
Togetherness (n=1785)
Brings people together a lot: 20.8%
Brings people together a little: 26.1%
Neutral: 33.3%
Drives people apart a little: 11.1%
Drives people apart a lot: 3.7%
Unsure: 5.1%
Demographic Breakdowns
Age Group
Positivity
Ownership
Togetherness
18-24
n=68
25-34
n=180
35-44
n=309
45-54
n=286
55-64
n=337
65-74
n=355
75+
n=250
Religion
Positivity
Ownership
Togetherness
Agnostic
n=89
Atheist
n=90
Buddhist
n=16
Evangelical or born-again Christian
n=90
Hindu
n=5
Jewish
n=58
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=15
Muslim
n=11
Native or Indigenous religion/spirituality
n=9
None of the above
n=133
Orthodox Christian such as Greek or Roman Orthodox
n=25
Other, please specify
n=50
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=386
Protestant Christian, but not part of a specific denomination
n=188
Roman Catholic
n=430
Sikh
n=4
Spiritual (not religious)
n=186
Gender
Positivity
Ownership
Togetherness
Female
n=1037
Male
n=743
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=14
Asian
n=65
Black or African American
n=196
Hispanic, Latina, or Latino
n=103
Middle Eastern or North African
n=4
Multiracial
n=44
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=5
White
n=1351
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=256
Somewhat conservative
n=368
Moderate
n=620
Somewhat liberal
n=268
Very liberal
n=238
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=21
High school/GED graduate
n=383
Vocational or technical school
n=86
Some college, but no degree
n=366
Associate's or other two-year degree
n=29
Four-year college graduate (bachelor's degree)
n=560
Masters degree
n=247
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=41
PhD or Another Research Doctorate
n=28
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=456
Suburban
n=986
Rural
n=343
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=14
Business/corporate/for-profit sector
n=341
Education sector
n=107
Healthcare sector
n=125
Homemaker/Not employed outside the home
n=110
Media/journalism sector
n=9
Nonprofit sector
n=32
Philanthropic sector
n=4
Public/government sector
n=77
Retired
n=585
Technology/science/engineering sector
n=121
Unemployed
n=175
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=162
Traditional Liberals
n=308
Passive Liberals
n=178
Moderates
n=384
Disengaged
n=239
Traditional Conservatives
n=448
Devoted Conservatives
n=66
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=750
Kamala Harris (the Democratic candidate)
n=852
Another candidate
n=62
I did not vote
n=121
Census Region
Positivity
Ownership
Togetherness
Midwest
n=351
Northeast
n=381
South
n=561
West
n=492
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1109
Wings
n=676
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=73
Baby Boomers
n=652
Gen X
n=471
Millennials
n=441
Gen Z
n=148
Party ID
Positivity
Ownership
Togetherness
Democrat
n=602
Independent
n=288
Independent, leaning Democratic
n=162
Independent, leaning Republican
n=134
Republican
n=559