1,793 respondents
Overall Response Distribution
Positivity (n=1793)
Positive: 82.9%
Neither positive nor negative: 13.0%
Negative: 2.6%
Not familiar with this word: 1.5%
Ownership (n=1793)
Fully meant for me: 46.2%
Somewhat meant for me: 21.8%
Neutral: 21.8%
Somewhat meant for someone else: 3.8%
Fully meant for someone else: 3.9%
Unsure: 2.5%
Togetherness (n=1793)
Brings people together a lot: 39.8%
Brings people together a little: 28.7%
Neutral: 18.8%
Drives people apart a little: 6.9%
Drives people apart a lot: 3.6%
Unsure: 2.3%
Demographic Breakdowns
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=14
Asian
n=57
Black or African American
n=206
Hispanic, Latina, or Latino
n=96
Middle Eastern or North African
n=3
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=4
Not listed, please specify
n=4
White
n=1378
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=14
Business/corporate/for-profit sector
n=316
Education sector
n=122
Healthcare sector
n=127
Homemaker/Not employed outside the home
n=115
Media/journalism sector
n=9
Nonprofit sector
n=38
Philanthropic sector
n=4
Public/government sector
n=78
Retired
n=575
Technology/science/engineering sector
n=121
Unemployed
n=180
Gender
Positivity
Ownership
Togetherness
Female
n=1006
Male
n=776
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=263
Somewhat conservative
n=347
Moderate
n=649
Somewhat liberal
n=270
Very liberal
n=221
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=26
High school/GED graduate
n=368
Vocational or technical school
n=81
Some college, but no degree
n=376
Associate's or other two-year degree
n=45
Four-year college graduate (bachelor's degree)
n=556
Masters degree
n=237
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=42
PhD or Another Research Doctorate
n=27
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=485
Suburban
n=958
Rural
n=350
Religion
Positivity
Ownership
Togetherness
Agnostic
n=110
Atheist
n=89
Buddhist
n=9
Evangelical or born-again Christian
n=105
Hindu
n=4
Jewish
n=64
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=17
Muslim
n=15
Native or Indigenous religion/spirituality
n=6
None of the above
n=130
Orthodox Christian such as Greek or Roman Orthodox
n=16
Other, please specify
n=50
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=379
Protestant Christian, but not part of a specific denomination
n=199
Roman Catholic
n=419
Sikh
n=3
Spiritual (not religious)
n=178
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=764
Kamala Harris (the Democratic candidate)
n=819
Another candidate
n=64
I did not vote
n=146
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=144
Traditional Liberals
n=313
Passive Liberals
n=196
Moderates
n=387
Disengaged
n=247
Traditional Conservatives
n=444
Devoted Conservatives
n=62
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1143
Wings
n=650
Census Region
Positivity
Ownership
Togetherness
Midwest
n=348
Northeast
n=395
South
n=564
West
n=486
Age Group
Positivity
Ownership
Togetherness
18-24
n=73
25-34
n=192
35-44
n=320
45-54
n=275
55-64
n=325
65-74
n=339
75+
n=269
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=81
Baby Boomers
n=631
Gen X
n=459
Millennials
n=472
Gen Z
n=150
Party ID
Positivity
Ownership
Togetherness
Democrat
n=586
Independent
n=320
Independent, leaning Democratic
n=141
Independent, leaning Republican
n=134
Republican
n=577