1,811 respondents
Overall Response Distribution
Positivity (n=1811)
Positive: 81.6%
Neither positive nor negative: 15.0%
Negative: 2.6%
Not familiar with this word: 0.7%
Ownership (n=1811)
Fully meant for me: 33.6%
Somewhat meant for me: 30.7%
Neutral: 25.2%
Somewhat meant for someone else: 5.4%
Fully meant for someone else: 3.1%
Unsure: 2.0%
Togetherness (n=1811)
Brings people together a lot: 49.6%
Brings people together a little: 30.8%
Neutral: 12.9%
Drives people apart a little: 3.1%
Drives people apart a lot: 2.0%
Unsure: 1.6%
Demographic Breakdowns
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=83
Baby Boomers
n=649
Gen X
n=489
Millennials
n=431
Gen Z
n=159
Gender
Positivity
Ownership
Togetherness
Female
n=1038
Male
n=765
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=21
Asian
n=55
Black or African American
n=199
Hispanic, Latina, or Latino
n=109
Middle Eastern or North African
n=5
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=3
White
n=1385
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=275
Somewhat conservative
n=385
Moderate
n=616
Somewhat liberal
n=272
Very liberal
n=231
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=24
High school/GED graduate
n=345
Vocational or technical school
n=70
Some college, but no degree
n=415
Associate's or other two-year degree
n=39
Four-year college graduate (bachelor's degree)
n=592
Masters degree
n=229
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=40
PhD or Another Research Doctorate
n=31
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=473
Suburban
n=972
Rural
n=366
Religion
Positivity
Ownership
Togetherness
Agnostic
n=101
Atheist
n=71
Buddhist
n=12
Evangelical or born-again Christian
n=99
Hindu
n=4
Jewish
n=73
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=17
Muslim
n=19
Native or Indigenous religion/spirituality
n=6
None of the above
n=146
Orthodox Christian such as Greek or Roman Orthodox
n=14
Other, please specify
n=60
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=420
Protestant Christian, but not part of a specific denomination
n=173
Roman Catholic
n=429
Sikh
n=1
Spiritual (not religious)
n=166
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=12
Business/corporate/for-profit sector
n=325
Education sector
n=111
Healthcare sector
n=121
Homemaker/Not employed outside the home
n=114
Media/journalism sector
n=11
Nonprofit sector
n=46
Philanthropic sector
n=1
Public/government sector
n=93
Retired
n=604
Technology/science/engineering sector
n=124
Unemployed
n=168
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=778
Kamala Harris (the Democratic candidate)
n=846
Another candidate
n=64
I did not vote
n=123
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=137
Traditional Liberals
n=291
Passive Liberals
n=185
Moderates
n=400
Disengaged
n=264
Traditional Conservatives
n=467
Devoted Conservatives
n=67
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1140
Wings
n=671
Census Region
Positivity
Ownership
Togetherness
Midwest
n=342
Northeast
n=416
South
n=550
West
n=503
Age Group
Positivity
Ownership
Togetherness
18-24
n=76
25-34
n=178
35-44
n=295
45-54
n=294
55-64
n=350
65-74
n=350
75+
n=268
Party ID
Positivity
Ownership
Togetherness
Democrat
n=608
Independent
n=278
Independent, leaning Democratic
n=143
Independent, leaning Republican
n=140
Republican
n=606