1,813 respondents
Overall Response Distribution
Positivity (n=1813)
Positive: 75.9%
Neither positive nor negative: 17.3%
Negative: 6.5%
Not familiar with this word: 0.3%
Ownership (n=1813)
Fully meant for me: 55.4%
Somewhat meant for me: 19.3%
Neutral: 18.0%
Somewhat meant for someone else: 3.2%
Fully meant for someone else: 2.6%
Unsure: 1.5%
Togetherness (n=1813)
Brings people together a lot: 41.8%
Brings people together a little: 23.9%
Neutral: 17.4%
Drives people apart a little: 9.2%
Drives people apart a lot: 5.8%
Unsure: 1.9%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1065
Male
n=742
Religion
Positivity
Ownership
Togetherness
Agnostic
n=90
Atheist
n=90
Buddhist
n=13
Evangelical or born-again Christian
n=92
Hindu
n=10
Jewish
n=61
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=16
Muslim
n=21
Native or Indigenous religion/spirituality
n=7
None of the above
n=147
Orthodox Christian such as Greek or Roman Orthodox
n=13
Other, please specify
n=51
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=441
Protestant Christian, but not part of a specific denomination
n=185
Roman Catholic
n=416
Sikh
n=1
Spiritual (not religious)
n=159
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=21
Asian
n=64
Black or African American
n=217
Hispanic, Latina, or Latino
n=105
Middle Eastern or North African
n=3
Multiracial
n=29
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=7
White
n=1364
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=271
Somewhat conservative
n=373
Moderate
n=645
Somewhat liberal
n=270
Very liberal
n=222
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=21
High school/GED graduate
n=386
Vocational or technical school
n=90
Some college, but no degree
n=401
Associate's or other two-year degree
n=45
Four-year college graduate (bachelor's degree)
n=549
Masters degree
n=237
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=39
PhD or Another Research Doctorate
n=20
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=135
Traditional Liberals
n=311
Passive Liberals
n=178
Moderates
n=397
Disengaged
n=250
Traditional Conservatives
n=487
Devoted Conservatives
n=55
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=478
Suburban
n=990
Rural
n=345
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=13
Business/corporate/for-profit sector
n=349
Education sector
n=115
Healthcare sector
n=128
Homemaker/Not employed outside the home
n=111
Media/journalism sector
n=7
Nonprofit sector
n=34
Philanthropic sector
n=1
Public/government sector
n=85
Retired
n=581
Technology/science/engineering sector
n=124
Unemployed
n=172
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=804
Kamala Harris (the Democratic candidate)
n=819
Another candidate
n=58
I did not vote
n=132
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1136
Wings
n=677
Census Region
Positivity
Ownership
Togetherness
Midwest
n=364
Northeast
n=386
South
n=555
West
n=508
Age Group
Positivity
Ownership
Togetherness
18-24
n=67
25-34
n=195
35-44
n=341
45-54
n=279
55-64
n=326
65-74
n=349
75+
n=256
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=77
Baby Boomers
n=647
Gen X
n=461
Millennials
n=472
Gen Z
n=156
Party ID
Positivity
Ownership
Togetherness
Democrat
n=598
Independent
n=314
Independent, leaning Democratic
n=147
Independent, leaning Republican
n=140
Republican
n=592