1,787 respondents
Overall Response Distribution
Positivity (n=1787)
Positive: 63.5%
Neither positive nor negative: 21.4%
Negative: 13.8%
Not familiar with this word: 1.3%
Ownership (n=1787)
Fully meant for me: 24.9%
Somewhat meant for me: 19.4%
Neutral: 28.0%
Somewhat meant for someone else: 11.8%
Fully meant for someone else: 12.6%
Unsure: 3.4%
Togetherness (n=1787)
Brings people together a lot: 25.0%
Brings people together a little: 19.4%
Neutral: 18.2%
Drives people apart a little: 17.2%
Drives people apart a lot: 17.9%
Unsure: 2.2%
Demographic Breakdowns
Religion
Positivity
Ownership
Togetherness
Agnostic
n=103
Atheist
n=75
Buddhist
n=8
Evangelical or born-again Christian
n=108
Hindu
n=4
Jewish
n=68
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=18
Muslim
n=20
Native or Indigenous religion/spirituality
n=10
None of the above
n=153
Orthodox Christian such as Greek or Roman Orthodox
n=14
Other, please specify
n=44
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=389
Protestant Christian, but not part of a specific denomination
n=180
Roman Catholic
n=405
Sikh
n=2
Spiritual (not religious)
n=186
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1121
Wings
n=666
Gender
Positivity
Ownership
Togetherness
Female
n=1014
Male
n=768
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=17
Asian
n=61
Black or African American
n=207
Hispanic, Latina, or Latino
n=102
Middle Eastern or North African
n=2
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=4
White
n=1360
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=263
Somewhat conservative
n=357
Moderate
n=647
Somewhat liberal
n=274
Very liberal
n=213
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=23
High school/GED graduate
n=360
Vocational or technical school
n=88
Some college, but no degree
n=372
Associate's or other two-year degree
n=38
Four-year college graduate (bachelor's degree)
n=579
Masters degree
n=231
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=37
PhD or Another Research Doctorate
n=25
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=477
Suburban
n=972
Rural
n=338
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=17
Business/corporate/for-profit sector
n=330
Education sector
n=109
Healthcare sector
n=126
Homemaker/Not employed outside the home
n=121
Media/journalism sector
n=10
Nonprofit sector
n=46
Philanthropic sector
n=1
Public/government sector
n=78
Retired
n=584
Technology/science/engineering sector
n=133
Unemployed
n=151
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=757
Kamala Harris (the Democratic candidate)
n=849
Another candidate
n=53
I did not vote
n=128
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=131
Traditional Liberals
n=311
Passive Liberals
n=193
Moderates
n=369
Disengaged
n=248
Traditional Conservatives
n=467
Devoted Conservatives
n=68
Census Region
Positivity
Ownership
Togetherness
Midwest
n=348
Northeast
n=394
South
n=546
West
n=499
Age Group
Positivity
Ownership
Togetherness
18-24
n=66
25-34
n=172
35-44
n=317
45-54
n=284
55-64
n=353
65-74
n=343
75+
n=252
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=69
Baby Boomers
n=645
Gen X
n=489
Millennials
n=439
Gen Z
n=145
Party ID
Positivity
Ownership
Togetherness
Democrat
n=592
Independent
n=332
Independent, leaning Democratic
n=136
Independent, leaning Republican
n=126
Republican
n=571