1,802 respondents
Overall Response Distribution
Positivity (n=1802)
Positive: 19.7%
Neither positive nor negative: 45.4%
Negative: 8.7%
Not familiar with this word: 26.2%
Ownership (n=1802)
Fully meant for me: 8.6%
Somewhat meant for me: 8.4%
Neutral: 37.1%
Somewhat meant for someone else: 7.8%
Fully meant for someone else: 7.8%
Unsure: 30.2%
Togetherness (n=1802)
Brings people together a lot: 9.4%
Brings people together a little: 10.7%
Neutral: 35.7%
Drives people apart a little: 9.8%
Drives people apart a lot: 6.3%
Unsure: 28.1%
Demographic Breakdowns
Religion
Positivity
Ownership
Togetherness
Agnostic
n=113
Atheist
n=85
Buddhist
n=13
Evangelical or born-again Christian
n=102
Hindu
n=5
Jewish
n=60
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=22
Muslim
n=18
Native or Indigenous religion/spirituality
n=10
None of the above
n=163
Orthodox Christian such as Greek or Roman Orthodox
n=17
Other, please specify
n=55
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=419
Protestant Christian, but not part of a specific denomination
n=172
Roman Catholic
n=382
Sikh
n=3
Spiritual (not religious)
n=163
Census Region
Positivity
Ownership
Togetherness
Midwest
n=323
Northeast
n=399
South
n=567
West
n=513
Gender
Positivity
Ownership
Togetherness
Female
n=1026
Male
n=770
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=19
Asian
n=60
Black or African American
n=202
Hispanic, Latina, or Latino
n=111
Middle Eastern or North African
n=6
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=4
Not listed, please specify
n=6
White
n=1363
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=230
Somewhat conservative
n=382
Moderate
n=641
Somewhat liberal
n=284
Very liberal
n=225
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=21
High school/GED graduate
n=355
Vocational or technical school
n=83
Some college, but no degree
n=395
Associate's or other two-year degree
n=32
Four-year college graduate (bachelor's degree)
n=583
Masters degree
n=246
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=35
PhD or Another Research Doctorate
n=25
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=476
Suburban
n=960
Rural
n=366
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=15
Business/corporate/for-profit sector
n=350
Education sector
n=127
Healthcare sector
n=110
Homemaker/Not employed outside the home
n=104
Media/journalism sector
n=7
Nonprofit sector
n=39
Philanthropic sector
n=1
Public/government sector
n=84
Retired
n=562
Technology/science/engineering sector
n=145
Unemployed
n=172
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=746
Kamala Harris (the Democratic candidate)
n=863
Another candidate
n=57
I did not vote
n=136
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=148
Traditional Liberals
n=323
Passive Liberals
n=181
Moderates
n=386
Disengaged
n=252
Traditional Conservatives
n=461
Devoted Conservatives
n=51
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1142
Wings
n=660
Age Group
Positivity
Ownership
Togetherness
18-24
n=73
25-34
n=193
35-44
n=316
45-54
n=279
55-64
n=346
65-74
n=351
75+
n=244
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=75
Baby Boomers
n=638
Gen X
n=475
Millennials
n=458
Gen Z
n=156
Party ID
Positivity
Ownership
Togetherness
Democrat
n=591
Independent
n=329
Independent, leaning Democratic
n=148
Independent, leaning Republican
n=139
Republican
n=560