1,821 respondents
Overall Response Distribution
Positivity (n=1821)
Positive: 71.1%
Neither positive nor negative: 19.5%
Negative: 8.2%
Not familiar with this word: 1.3%
Ownership (n=1821)
Fully meant for me: 43.4%
Somewhat meant for me: 20.1%
Neutral: 23.9%
Somewhat meant for someone else: 5.3%
Fully meant for someone else: 4.6%
Unsure: 2.8%
Togetherness (n=1821)
Brings people together a lot: 32.7%
Brings people together a little: 25.2%
Neutral: 19.8%
Drives people apart a little: 11.5%
Drives people apart a lot: 8.5%
Unsure: 2.2%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1058
Male
n=756
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=16
Asian
n=46
Black or African American
n=225
Hispanic, Latina, or Latino
n=104
Middle Eastern or North African
n=6
Multiracial
n=41
Native Hawaiian or Pacific Islander
n=1
Not listed, please specify
n=6
White
n=1376
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=267
Somewhat conservative
n=371
Moderate
n=616
Somewhat liberal
n=291
Very liberal
n=229
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=26
High school/GED graduate
n=366
Vocational or technical school
n=84
Some college, but no degree
n=400
Associate's or other two-year degree
n=38
Four-year college graduate (bachelor's degree)
n=583
Masters degree
n=246
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=32
PhD or Another Research Doctorate
n=24
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=486
Suburban
n=987
Rural
n=348
Religion
Positivity
Ownership
Togetherness
Agnostic
n=99
Atheist
n=96
Buddhist
n=14
Evangelical or born-again Christian
n=114
Hindu
n=4
Jewish
n=68
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=12
Muslim
n=12
Native or Indigenous religion/spirituality
n=9
None of the above
n=152
Orthodox Christian such as Greek or Roman Orthodox
n=17
Other, please specify
n=50
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=390
Protestant Christian, but not part of a specific denomination
n=204
Roman Catholic
n=409
Sikh
n=2
Spiritual (not religious)
n=169
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=14
Business/corporate/for-profit sector
n=335
Education sector
n=124
Healthcare sector
n=125
Homemaker/Not employed outside the home
n=97
Media/journalism sector
n=10
Nonprofit sector
n=30
Philanthropic sector
n=1
Public/government sector
n=101
Retired
n=602
Technology/science/engineering sector
n=114
Unemployed
n=183
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=755
Kamala Harris (the Democratic candidate)
n=896
Another candidate
n=46
I did not vote
n=124
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=162
Traditional Liberals
n=309
Passive Liberals
n=192
Moderates
n=419
Disengaged
n=249
Traditional Conservatives
n=433
Devoted Conservatives
n=57
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1169
Wings
n=652
Census Region
Positivity
Ownership
Togetherness
Midwest
n=339
Northeast
n=412
South
n=557
West
n=513
Age Group
Positivity
Ownership
Togetherness
18-24
n=64
25-34
n=179
35-44
n=316
45-54
n=295
55-64
n=362
65-74
n=355
75+
n=250
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=72
Baby Boomers
n=651
Gen X
n=498
Millennials
n=456
Gen Z
n=144
Party ID
Positivity
Ownership
Togetherness
Democrat
n=652
Independent
n=291
Independent, leaning Democratic
n=148
Independent, leaning Republican
n=131
Republican
n=566