1,792 respondents
Overall Response Distribution
Positivity (n=1792)
Positive: 54.6%
Neither positive nor negative: 27.1%
Negative: 16.8%
Not familiar with this word: 1.6%
Ownership (n=1792)
Fully meant for me: 23.9%
Somewhat meant for me: 19.7%
Neutral: 30.9%
Somewhat meant for someone else: 11.4%
Fully meant for someone else: 10.1%
Unsure: 4.0%
Togetherness (n=1792)
Brings people together a lot: 23.1%
Brings people together a little: 21.3%
Neutral: 20.3%
Drives people apart a little: 17.0%
Drives people apart a lot: 16.0%
Unsure: 2.2%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1043
Male
n=738
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=18
Asian
n=65
Black or African American
n=200
Hispanic, Latina, or Latino
n=114
Middle Eastern or North African
n=6
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=6
White
n=1349
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=259
Somewhat conservative
n=365
Moderate
n=616
Somewhat liberal
n=307
Very liberal
n=208
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=28
High school/GED graduate
n=383
Vocational or technical school
n=82
Some college, but no degree
n=379
Associate's or other two-year degree
n=41
Four-year college graduate (bachelor's degree)
n=534
Masters degree
n=249
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=39
PhD or Another Research Doctorate
n=28
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=468
Suburban
n=954
Rural
n=370
Religion
Positivity
Ownership
Togetherness
Agnostic
n=97
Atheist
n=78
Buddhist
n=17
Evangelical or born-again Christian
n=104
Hindu
n=6
Jewish
n=65
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=16
Muslim
n=19
Native or Indigenous religion/spirituality
n=5
None of the above
n=160
Orthodox Christian such as Greek or Roman Orthodox
n=13
Other, please specify
n=45
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=420
Protestant Christian, but not part of a specific denomination
n=163
Roman Catholic
n=430
Sikh
n=2
Spiritual (not religious)
n=152
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=16
Business/corporate/for-profit sector
n=334
Education sector
n=112
Healthcare sector
n=105
Homemaker/Not employed outside the home
n=118
Media/journalism sector
n=9
Nonprofit sector
n=35
Philanthropic sector
n=4
Public/government sector
n=81
Retired
n=602
Technology/science/engineering sector
n=125
Unemployed
n=169
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=741
Kamala Harris (the Democratic candidate)
n=855
Another candidate
n=64
I did not vote
n=132
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=156
Traditional Liberals
n=298
Passive Liberals
n=191
Moderates
n=365
Disengaged
n=244
Traditional Conservatives
n=479
Devoted Conservatives
n=59
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1098
Wings
n=694
Census Region
Positivity
Ownership
Togetherness
Midwest
n=345
Northeast
n=379
South
n=548
West
n=520
Age Group
Positivity
Ownership
Togetherness
18-24
n=79
25-34
n=178
35-44
n=305
45-54
n=284
55-64
n=337
65-74
n=338
75+
n=271
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=79
Baby Boomers
n=646
Gen X
n=479
Millennials
n=444
Gen Z
n=144
Party ID
Positivity
Ownership
Togetherness
Democrat
n=601
Independent
n=313
Independent, leaning Democratic
n=149
Independent, leaning Republican
n=136
Republican
n=561