1,788 respondents
Overall Response Distribution
Positivity (n=1788)
Positive: 78.7%
Neither positive nor negative: 17.0%
Negative: 3.3%
Not familiar with this word: 1.1%
Ownership (n=1788)
Fully meant for me: 43.5%
Somewhat meant for me: 21.0%
Neutral: 25.2%
Somewhat meant for someone else: 4.4%
Fully meant for someone else: 3.2%
Unsure: 2.6%
Togetherness (n=1788)
Brings people together a lot: 31.7%
Brings people together a little: 28.0%
Neutral: 24.4%
Drives people apart a little: 9.1%
Drives people apart a lot: 5.2%
Unsure: 1.7%
Demographic Breakdowns
Age Group
Positivity
Ownership
Togetherness
18-24
n=72
25-34
n=191
35-44
n=298
45-54
n=288
55-64
n=342
65-74
n=354
75+
n=243
Gender
Positivity
Ownership
Togetherness
Female
n=1006
Male
n=771
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=17
Asian
n=54
Black or African American
n=210
Hispanic, Latina, or Latino
n=108
Middle Eastern or North African
n=2
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=5
White
n=1358
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=254
Somewhat conservative
n=362
Moderate
n=629
Somewhat liberal
n=275
Very liberal
n=230
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=23
High school/GED graduate
n=370
Vocational or technical school
n=70
Some college, but no degree
n=371
Associate's or other two-year degree
n=34
Four-year college graduate (bachelor's degree)
n=572
Masters degree
n=260
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=37
PhD or Another Research Doctorate
n=29
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=498
Suburban
n=961
Rural
n=329
Religion
Positivity
Ownership
Togetherness
Agnostic
n=115
Atheist
n=93
Buddhist
n=10
Evangelical or born-again Christian
n=107
Hindu
n=7
Jewish
n=55
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=23
Muslim
n=17
Native or Indigenous religion/spirituality
n=9
None of the above
n=152
Orthodox Christian such as Greek or Roman Orthodox
n=14
Other, please specify
n=53
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=390
Protestant Christian, but not part of a specific denomination
n=174
Roman Catholic
n=411
Sikh
n=1
Spiritual (not religious)
n=157
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=14
Business/corporate/for-profit sector
n=333
Education sector
n=126
Healthcare sector
n=142
Homemaker/Not employed outside the home
n=111
Media/journalism sector
n=7
Nonprofit sector
n=34
Philanthropic sector
n=3
Public/government sector
n=70
Retired
n=571
Technology/science/engineering sector
n=123
Unemployed
n=167
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=734
Kamala Harris (the Democratic candidate)
n=852
Another candidate
n=60
I did not vote
n=142
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=157
Traditional Liberals
n=312
Passive Liberals
n=177
Moderates
n=379
Disengaged
n=271
Traditional Conservatives
n=438
Devoted Conservatives
n=54
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1139
Wings
n=649
Census Region
Positivity
Ownership
Togetherness
Midwest
n=340
Northeast
n=382
South
n=535
West
n=531
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=67
Baby Boomers
n=664
Gen X
n=456
Millennials
n=446
Gen Z
n=155
Party ID
Positivity
Ownership
Togetherness
Democrat
n=628
Independent
n=325
Independent, leaning Democratic
n=127
Independent, leaning Republican
n=121
Republican
n=553