1,795 respondents
Overall Response Distribution
Positivity (n=1795)
Positive: 71.9%
Neither positive nor negative: 19.8%
Negative: 4.6%
Not familiar with this word: 3.7%
Ownership (n=1795)
Fully meant for me: 34.3%
Somewhat meant for me: 24.1%
Neutral: 27.7%
Somewhat meant for someone else: 6.2%
Fully meant for someone else: 2.9%
Unsure: 4.8%
Togetherness (n=1795)
Brings people together a lot: 31.4%
Brings people together a little: 31.2%
Neutral: 23.1%
Drives people apart a little: 6.9%
Drives people apart a lot: 2.4%
Unsure: 5.0%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1014
Male
n=776
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=16
Asian
n=66
Black or African American
n=205
Hispanic, Latina, or Latino
n=117
Middle Eastern or North African
n=3
Multiracial
n=33
Native Hawaiian or Pacific Islander
n=2
Not listed, please specify
n=4
White
n=1349
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=238
Somewhat conservative
n=352
Moderate
n=644
Somewhat liberal
n=276
Very liberal
n=245
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=23
High school/GED graduate
n=380
Vocational or technical school
n=70
Some college, but no degree
n=359
Associate's or other two-year degree
n=39
Four-year college graduate (bachelor's degree)
n=575
Masters degree
n=247
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=46
PhD or Another Research Doctorate
n=31
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=467
Suburban
n=989
Rural
n=339
Religion
Positivity
Ownership
Togetherness
Agnostic
n=108
Atheist
n=85
Buddhist
n=12
Evangelical or born-again Christian
n=87
Hindu
n=8
Jewish
n=62
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=24
Muslim
n=12
Native or Indigenous religion/spirituality
n=8
None of the above
n=159
Orthodox Christian such as Greek or Roman Orthodox
n=16
Other, please specify
n=42
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=397
Protestant Christian, but not part of a specific denomination
n=179
Roman Catholic
n=445
Spiritual (not religious)
n=151
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=12
Business/corporate/for-profit sector
n=332
Education sector
n=137
Healthcare sector
n=132
Homemaker/Not employed outside the home
n=106
Media/journalism sector
n=8
Nonprofit sector
n=29
Philanthropic sector
n=3
Public/government sector
n=70
Retired
n=591
Technology/science/engineering sector
n=129
Unemployed
n=161
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=736
Kamala Harris (the Democratic candidate)
n=867
Another candidate
n=58
I did not vote
n=134
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=137
Traditional Liberals
n=310
Passive Liberals
n=199
Moderates
n=408
Disengaged
n=232
Traditional Conservatives
n=443
Devoted Conservatives
n=66
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1149
Wings
n=646
Census Region
Positivity
Ownership
Togetherness
Midwest
n=345
Northeast
n=396
South
n=556
West
n=498
Age Group
Positivity
Ownership
Togetherness
18-24
n=73
25-34
n=188
35-44
n=309
45-54
n=284
55-64
n=327
65-74
n=341
75+
n=273
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=86
Baby Boomers
n=639
Gen X
n=465
Millennials
n=447
Gen Z
n=158
Party ID
Positivity
Ownership
Togetherness
Democrat
n=603
Independent
n=297
Independent, leaning Democratic
n=153
Independent, leaning Republican
n=138
Republican
n=570