1,788 respondents
Overall Response Distribution
Positivity (n=1788)
Positive: 81.5%
Neither positive nor negative: 15.5%
Negative: 2.4%
Not familiar with this word: 0.6%
Ownership (n=1788)
Fully meant for me: 56.8%
Somewhat meant for me: 18.1%
Neutral: 16.3%
Somewhat meant for someone else: 3.7%
Fully meant for someone else: 2.9%
Unsure: 2.3%
Togetherness (n=1788)
Brings people together a lot: 37.4%
Brings people together a little: 28.1%
Neutral: 20.2%
Drives people apart a little: 8.0%
Drives people apart a lot: 4.2%
Unsure: 2.2%
Demographic Breakdowns
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=20
Asian
n=49
Black or African American
n=204
Hispanic, Latina, or Latino
n=92
Middle Eastern or North African
n=4
Multiracial
n=31
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=4
White
n=1381
Census Region
Positivity
Ownership
Togetherness
Midwest
n=366
Northeast
n=385
South
n=532
West
n=505
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=66
Baby Boomers
n=682
Gen X
n=447
Millennials
n=442
Gen Z
n=151
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=456
Suburban
n=976
Rural
n=356
Religion
Positivity
Ownership
Togetherness
Agnostic
n=95
Atheist
n=88
Buddhist
n=15
Evangelical or born-again Christian
n=96
Hindu
n=5
Jewish
n=74
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=18
Muslim
n=16
Native or Indigenous religion/spirituality
n=10
None of the above
n=144
Orthodox Christian such as Greek or Roman Orthodox
n=16
Other, please specify
n=57
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=414
Protestant Christian, but not part of a specific denomination
n=164
Roman Catholic
n=416
Sikh
n=1
Spiritual (not religious)
n=159
Gender
Positivity
Ownership
Togetherness
Female
n=1053
Male
n=727
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=248
Somewhat conservative
n=360
Moderate
n=632
Somewhat liberal
n=279
Very liberal
n=235
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=24
High school/GED graduate
n=380
Vocational or technical school
n=75
Some college, but no degree
n=369
Associate's or other two-year degree
n=41
Four-year college graduate (bachelor's degree)
n=572
Masters degree
n=237
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=40
PhD or Another Research Doctorate
n=26
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=8
Business/corporate/for-profit sector
n=342
Education sector
n=121
Healthcare sector
n=115
Homemaker/Not employed outside the home
n=116
Media/journalism sector
n=7
Nonprofit sector
n=39
Philanthropic sector
n=1
Public/government sector
n=82
Retired
n=613
Technology/science/engineering sector
n=110
Unemployed
n=161
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=736
Kamala Harris (the Democratic candidate)
n=842
Another candidate
n=66
I did not vote
n=144
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=157
Traditional Liberals
n=302
Passive Liberals
n=192
Moderates
n=393
Disengaged
n=234
Traditional Conservatives
n=453
Devoted Conservatives
n=57
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1121
Wings
n=667
Age Group
Positivity
Ownership
Togetherness
18-24
n=66
25-34
n=198
35-44
n=293
45-54
n=281
55-64
n=321
65-74
n=351
75+
n=278
Party ID
Positivity
Ownership
Togetherness
Democrat
n=638
Independent
n=303
Independent, leaning Democratic
n=143
Independent, leaning Republican
n=122
Republican
n=550