1,791 respondents
Overall Response Distribution
Positivity (n=1791)
Positive: 13.3%
Neither positive nor negative: 29.2%
Negative: 52.9%
Not familiar with this word: 4.5%
Ownership (n=1791)
Fully meant for me: 5.4%
Somewhat meant for me: 7.0%
Neutral: 26.7%
Somewhat meant for someone else: 12.0%
Fully meant for someone else: 36.5%
Unsure: 12.2%
Togetherness (n=1791)
Brings people together a lot: 5.3%
Brings people together a little: 7.2%
Neutral: 19.9%
Drives people apart a little: 16.5%
Drives people apart a lot: 43.1%
Unsure: 8.0%
Demographic Breakdowns
Age Group
Positivity
Ownership
Togetherness
18-24
n=66
25-34
n=191
35-44
n=291
45-54
n=281
55-64
n=371
65-74
n=339
75+
n=252
Gender
Positivity
Ownership
Togetherness
Female
n=1016
Male
n=767
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=21
Asian
n=64
Black or African American
n=195
Hispanic, Latina, or Latino
n=102
Middle Eastern or North African
n=6
Multiracial
n=25
Native Hawaiian or Pacific Islander
n=1
Not listed, please specify
n=4
White
n=1373
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=246
Somewhat conservative
n=370
Moderate
n=609
Somewhat liberal
n=293
Very liberal
n=239
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=32
High school/GED graduate
n=383
Vocational or technical school
n=76
Some college, but no degree
n=359
Associate's or other two-year degree
n=48
Four-year college graduate (bachelor's degree)
n=562
Masters degree
n=239
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=35
PhD or Another Research Doctorate
n=32
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=501
Suburban
n=973
Rural
n=317
Religion
Positivity
Ownership
Togetherness
Agnostic
n=110
Atheist
n=88
Buddhist
n=18
Evangelical or born-again Christian
n=96
Hindu
n=4
Jewish
n=54
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=27
Muslim
n=17
Native or Indigenous religion/spirituality
n=6
None of the above
n=152
Orthodox Christian such as Greek or Roman Orthodox
n=17
Other, please specify
n=47
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=399
Protestant Christian, but not part of a specific denomination
n=195
Roman Catholic
n=416
Sikh
n=3
Spiritual (not religious)
n=142
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=17
Business/corporate/for-profit sector
n=330
Education sector
n=128
Healthcare sector
n=115
Homemaker/Not employed outside the home
n=118
Media/journalism sector
n=9
Nonprofit sector
n=33
Philanthropic sector
n=1
Public/government sector
n=84
Retired
n=581
Technology/science/engineering sector
n=133
Unemployed
n=160
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=727
Kamala Harris (the Democratic candidate)
n=882
Another candidate
n=57
I did not vote
n=125
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=157
Traditional Liberals
n=306
Passive Liberals
n=193
Moderates
n=372
Disengaged
n=260
Traditional Conservatives
n=443
Devoted Conservatives
n=60
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1131
Wings
n=660
Census Region
Positivity
Ownership
Togetherness
Midwest
n=351
Northeast
n=391
South
n=522
West
n=527
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=76
Baby Boomers
n=639
Gen X
n=492
Millennials
n=437
Gen Z
n=147
Party ID
Positivity
Ownership
Togetherness
Democrat
n=650
Independent
n=300
Independent, leaning Democratic
n=136
Independent, leaning Republican
n=132
Republican
n=539