1,803 respondents
Overall Response Distribution
Positivity (n=1803)
Positive: 77.9%
Neither positive nor negative: 18.2%
Negative: 2.9%
Not familiar with this word: 1.0%
Ownership (n=1803)
Fully meant for me: 37.4%
Somewhat meant for me: 27.2%
Neutral: 24.2%
Somewhat meant for someone else: 5.8%
Fully meant for someone else: 3.2%
Unsure: 2.2%
Togetherness (n=1803)
Brings people together a lot: 46.1%
Brings people together a little: 27.1%
Neutral: 17.0%
Drives people apart a little: 6.1%
Drives people apart a lot: 2.4%
Unsure: 1.3%
Demographic Breakdowns
Gender
Positivity
Ownership
Togetherness
Female
n=1031
Male
n=767
Religion
Positivity
Ownership
Togetherness
Agnostic
n=99
Atheist
n=76
Buddhist
n=16
Evangelical or born-again Christian
n=106
Hindu
n=6
Jewish
n=75
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=20
Muslim
n=24
Native or Indigenous religion/spirituality
n=3
None of the above
n=138
Orthodox Christian such as Greek or Roman Orthodox
n=15
Other, please specify
n=56
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=404
Protestant Christian, but not part of a specific denomination
n=173
Roman Catholic
n=430
Sikh
n=1
Spiritual (not religious)
n=161
Age Group
Positivity
Ownership
Togetherness
18-24
n=79
25-34
n=185
35-44
n=307
45-54
n=290
55-64
n=354
65-74
n=334
75+
n=254
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=14
Asian
n=64
Black or African American
n=206
Hispanic, Latina, or Latino
n=109
Middle Eastern or North African
n=8
Multiracial
n=30
Native Hawaiian or Pacific Islander
n=5
Not listed, please specify
n=7
White
n=1360
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=251
Somewhat conservative
n=393
Moderate
n=618
Somewhat liberal
n=274
Very liberal
n=238
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=24
High school/GED graduate
n=344
Vocational or technical school
n=79
Some college, but no degree
n=381
Associate's or other two-year degree
n=36
Four-year college graduate (bachelor's degree)
n=608
Masters degree
n=247
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=36
PhD or Another Research Doctorate
n=27
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=482
Suburban
n=975
Rural
n=346
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=8
Business/corporate/for-profit sector
n=355
Education sector
n=132
Healthcare sector
n=124
Homemaker/Not employed outside the home
n=103
Media/journalism sector
n=7
Nonprofit sector
n=30
Philanthropic sector
n=3
Public/government sector
n=80
Retired
n=581
Technology/science/engineering sector
n=126
Unemployed
n=179
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=760
Kamala Harris (the Democratic candidate)
n=853
Another candidate
n=60
I did not vote
n=130
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=163
Traditional Liberals
n=289
Passive Liberals
n=193
Moderates
n=382
Disengaged
n=260
Traditional Conservatives
n=458
Devoted Conservatives
n=58
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1124
Wings
n=679
Census Region
Positivity
Ownership
Togetherness
Midwest
n=341
Northeast
n=423
South
n=561
West
n=478
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=75
Baby Boomers
n=639
Gen X
n=483
Millennials
n=446
Gen Z
n=160
Party ID
Positivity
Ownership
Togetherness
Democrat
n=611
Independent
n=304
Independent, leaning Democratic
n=154
Independent, leaning Republican
n=139
Republican
n=569