1,792 respondents
Overall Response Distribution
Positivity (n=1792)
Positive: 58.5%
Neither positive nor negative: 34.8%
Negative: 3.8%
Not familiar with this word: 2.9%
Ownership (n=1792)
Fully meant for me: 18.7%
Somewhat meant for me: 26.3%
Neutral: 37.6%
Somewhat meant for someone else: 9.4%
Fully meant for someone else: 3.9%
Unsure: 4.1%
Togetherness (n=1792)
Brings people together a lot: 26.6%
Brings people together a little: 31.6%
Neutral: 26.4%
Drives people apart a little: 8.3%
Drives people apart a lot: 3.1%
Unsure: 3.9%
Demographic Breakdowns
Census Region
Positivity
Ownership
Togetherness
Midwest
n=332
Northeast
n=387
South
n=539
West
n=534
Age Group
Positivity
Ownership
Togetherness
18-24
n=81
25-34
n=188
35-44
n=307
45-54
n=284
55-64
n=337
65-74
n=335
75+
n=260
Gender
Positivity
Ownership
Togetherness
Female
n=1042
Male
n=741
Race/Ethnicity
Positivity
Ownership
Togetherness
American Indian, Indigenous or Native American, or Alaska Native
n=15
Asian
n=68
Black or African American
n=199
Hispanic, Latina, or Latino
n=111
Middle Eastern or North African
n=6
Multiracial
n=32
Native Hawaiian or Pacific Islander
n=3
Not listed, please specify
n=6
White
n=1352
Political Ideology
Positivity
Ownership
Togetherness
Very conservative
n=270
Somewhat conservative
n=363
Moderate
n=616
Somewhat liberal
n=271
Very liberal
n=237
Education Level
Positivity
Ownership
Togetherness
Some high school, but no degree
n=26
High school/GED graduate
n=355
Vocational or technical school
n=78
Some college, but no degree
n=384
Associate's or other two-year degree
n=31
Four-year college graduate (bachelor's degree)
n=578
Masters degree
n=248
Professional doctorate degree (MD, DO, JD, DMin, DMA)
n=29
PhD or Another Research Doctorate
n=31
Urban/Rural
Positivity
Ownership
Togetherness
Urban
n=499
Suburban
n=938
Rural
n=355
Religion
Positivity
Ownership
Togetherness
Agnostic
n=95
Atheist
n=92
Buddhist
n=11
Evangelical or born-again Christian
n=87
Hindu
n=5
Jewish
n=58
Member of the Church of Jesus Christ of Latter-Day Saints (Mormon)
n=18
Muslim
n=20
Native or Indigenous religion/spirituality
n=7
None of the above
n=153
Orthodox Christian such as Greek or Roman Orthodox
n=15
Other, please specify
n=43
Protestant Christian, and part of a specific denomination (such as Baptist, Methodist, Lutheran or Episcopalian)
n=395
Protestant Christian, but not part of a specific denomination
n=181
Roman Catholic
n=445
Sikh
n=4
Spiritual (not religious)
n=163
2024 Presidential Vote Choice
Positivity
Ownership
Togetherness
Donald Trump (the Republican candidate)
n=734
Kamala Harris (the Democratic candidate)
n=858
Another candidate
n=73
I did not vote
n=127
Employment Status
Positivity
Ownership
Togetherness
Agriculture sector
n=15
Business/corporate/for-profit sector
n=373
Education sector
n=114
Healthcare sector
n=116
Homemaker/Not employed outside the home
n=108
Media/journalism sector
n=8
Nonprofit sector
n=33
Philanthropic sector
n=1
Public/government sector
n=78
Retired
n=568
Technology/science/engineering sector
n=138
Unemployed
n=167
Hidden Tribes
Positivity
Ownership
Togetherness
Progressive Activists
n=137
Traditional Liberals
n=332
Passive Liberals
n=212
Moderates
n=370
Disengaged
n=237
Traditional Conservatives
n=442
Devoted Conservatives
n=62
Hidden Tribes - Exhausted Majority
Positivity
Ownership
Togetherness
Exhausted Majority
n=1151
Wings
n=641
Generation
Positivity
Ownership
Togetherness
Silent Generation
n=68
Baby Boomers
n=648
Gen X
n=471
Millennials
n=441
Gen Z
n=164
Party ID
Positivity
Ownership
Togetherness
Democrat
n=629
Independent
n=303
Independent, leaning Democratic
n=146
Independent, leaning Republican
n=122
Republican
n=559